3 Necessary Elements for SEO
Search engine optimization can be rather tough for some people. But it can be so much simpler. The SEO field is saturated with a vast variety of strategies. Some people rely on some methods, others pursue different ones. Some SEO methods are a complete marketing strategy, others are baseline requirements to make your site crawlable. Some are Google-friendly, others will land you both manual actions and algorithmic penalties in a snap.
Regardless, SEO is not only one quick-win tactic. What you think may be SEO could actually be a part of a broader system. You can only succeed in SEO with all the right components intact. Here are just some of the essential elements of a solid search engine optimization strategy:
Make Your Site Well-Structured
This cannot be emphasized enough. You can do everything that most of the experts tell you in order to make your site easier to index – develop on WordPress, install an XML sitemap, submit it in Search Console, and the likes – but if your website has no real categorized page structure, you have no chance of ranking optimally. Besides, even if you fix it later, having an unsound foundation could make it harder for the website to live up to its full SEO potential and get the optimal traffic for the keywords you want to topic.
Whenever you re setting up your website, be proactive. Categorize different keyword-targeted pages, make sure the URL is not padded, and make sure the URL, title and H1 tag are strongly focused on the main topic of the page. This will make it much easier for Google to not only recognize the overall theme of the website, but distinguish the topics of individual pages. Taking this one simple measure will ultimately save you a lot of time and money later on down the road.
SEO companies, for example tripleagentdigitalmedia.com/mississauga-seo/, will also have a much easier time growing your site s keyword search authority.
Bad Website Tech
If you re using a certain website builder, did you know it could be making the job harder? That s right. Whether it s not in line with Google s SEO guidelines, having a mess of cluttered HTML code in its source, or it takes very long to load, you could be unaware that your site, tech-wise, is the kind of website that Googlebot doesn t want to lay its hands on.
The first step is to run a diagnosis. Use a speed testing softwaresuch as Google PageSpeed Insights, GTMetrix or WebPageTest to measure all aspects of the website s tech performance. Ideally, you want to have the page loading in a total of less than 3 seconds; or even less than 2 seconds.
Tune up the page, and with the heaviest, most harmful assets out of the way, the next step is to determine if the website builder you re using is causing the problem. If, even on an empty page, the site loading speed is still slow, chances are you re using a platform that s not even SEO-friendly.
Poor performance in that case means you have to make the switch to WordPress or GroovePages.
Make Your Content Make Sense
It is easy to spam content with very high density. Not only will it make the site look more suspicious in Google s eyes, people won t like reading it. While you do need to make your content keyword-rich, you must weave it in such that the content still does for the reader what it s supposed to.
A good key to this is to compare your content against the scientific data of the competition. Some website owners who want to do SEO have more time than others. If you value your business time, we recommend hiring a good https://tripleagentdigitalmedia.com/mississauga-seo/.
Hire an SEO Consultant
These are just some of the things you need to have in place for a great SEO-friendly website, which will save you time, money and effort in your ability to present yourself to more searchers online. Work on these tips, and you ll be much better prepared, spending less time and money when you hire an agency such as [lsc=42] for the rest of your search engine optimization.